Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Never fall in love with an idea. They’re whores. If the one you’re with isn’t doing the job, there’s always another.
Design is not just what it looks like and feels like, design is how it works.
A true photograph need not be explained nor can it be contained in words.
It’s very easy to be different, but very difficult to be better.